Unlock the power of strategic surveying to transform your audience relationships. In this workshop, led by Surale Philips, you’ll discover how to craft surveys that do more than collect data – they build meaningful connections and drive relevance. With a simple framework trick, you can design surveys to open genuine dialogue with audience respondents and uncover hidden insights about what truly matters to them. Leave this session with the skills to turn every survey into an opportunity for growth, understanding, and audience expansion.

Social media marketing for artists will address why social media matters and how to align it with your artistic goals. Participants will learn how to create a plan for strategies, formats, and message frequency. A variety of social media channels will be discussed with a review of why they are unique and what type of messaging they are good for. The presenter, Hannah Deadman-Arnst, will discuss how to measure success and use metrics to adjust individual strategies. The session will conclude with an opportunity to create content and put the suggestions learned into practice.