Social media marketing for artists will address why social media matters and how to align it with your artistic goals. Participants will learn how to create a plan for strategies, formats, and message frequency. A variety of social media channels will be discussed with a review of why they are unique and what type of messaging they are good for. The presenter, Hannah Deadman-Arnst, will discuss how to measure success and use metrics to adjust individual strategies. The session will conclude with an opportunity to create content and put the suggestions learned into practice.